About the upcoming EVNHCMC CSKH super app

Recently, mobile apps have become one of the most beneficial consumer ecosystems in the world, with the global market size estimated at USD 6,300 billion in 2021. Pioneering in Vietnam are some leading players in the E-commerce sector, such as Tiki, Lazada and Shopee… marking millions of downloads and users. The development of super apps enables operators to accurately analyze, and forecast customers’ habits and behaviors facilitated by the huge load of data collected. As a result, marketing, consulting approaches and promotion schemes tend to be more effective when the data matures.

Despite EVNHCMC CSKH currently offering quite comprehensive electricity services, there are certain limitations, including a lack of payment options, flexible integrations with other systems as well an earn and burn loyalty program. Focusing on customer experience improvement and digital transformation in the electricity sector, EVNHCMC will launch the EVNHCMC CSKH super app, targeting to reach 2.7 million users in HCMC. By Q4/2022, the following highlighted features are expected to be available:

EVNHCMC points introduce an earn and burn mechanism available to all users of the EVNHCMC super app. Customers can earn points by paying bills, signing the power purchase agreement, completing surveys, etc.

The system rewards points, ranks customers and sends notifications to the customers. Points accumulated can be redeemed for:

- Cash to purchase electricity products or electricity-related products and services;

- Gifts/goods;

- Vouchers/Discount codes for services on VNPAY;

- Points to be used for other services of EVNHCM partners or in the electricity sector;

Integrating third-party utility services: EVNHCMC CSKH super app offers not only electricity services but also entertainment, shopping and communications, etc. Customers will gain access to a variety of services, including online shopping, buying movie tickets, paying water and internet bills,... or even applying for consumer loans.

EVNHCMC CSKH aims to address the demands of the majority by making the most crucial features available anytime, anywhere instead of serving a specific group of customers. In addition, app developers also pay great attention to privacy and security to protect user data and information.