According to the World Wide Fund for Nature (WWF), the earth is now facing a serious problem that threatens the survival of species, including humans, which is the loss of biodiversity and the natural environment. In just over 40 years, the vertebrate population has declined by more than 60%; the climate has become unstable, rivers have dried up, land has become arid and forests have been empty.
Therefore, Earth Hour 2020 calls for the commitment of the Government, related ministries and agencies to efforts in order to reverse negative impacts on biodiversity, creating the basis for initiatives and response actions of businesses and people through changes in consumer behaviors related to energy, disposable plastic and illegal wildlife.
With the message "Changing consumer behaviors for a healthy ecosystem", Earth Hour 2020 urges people and businesses to join hands in the followings: Economical, efficient use of energy, with priority given to the use of renewable energy; minimizing the use of one-time plastic products and using them only when necessary; not consuming illegal wildlife products.
Due to impacts of the COVID-19 pandemic, WWF encourages communities to respond to the Earth Hour 2020 Campaign online or at home, with simple and practical actions.
The Earth Hour 2020 campaign in Vietnam is organized by WWF-Vietnam under the sponsor of the Ministry of Industry and Trade and the Ministry of Natural Resources and Environment.
|
Some key activities of Earth Hour 2020:
- A talk show on March 28, 2020 on VTV1 channel with the message of the Prime Minister;
- A call for commitment on the WWF website and a review of the campaign from March 28, 2020 to April 4, 2020;
- Communication to educate the public through 100 paintings in Hoan Kiem area, Hanoi;
- Screen communication in commercial areas, residential areas;
- Communication through celebrities - WWF ambassador.
|